Instead of extinguishing with the expected hiss and smolder of fire behaving normally in water, it continues – miraculously – to burn. While the flame burns in his open palm, he continues: “This can withstand a 20-30 mile-an-hour wind,” he says, and drops the powder into a bowl of water. Konel holds a handful of the product in his gloved hand – an earthy, pebbly mix of powders somewhere between birdseed and kitty litter – and lights it with an ordinary pocket lighter. “We perfected it.” Konel takes this as his cue to demonstrate how, exactly, fire can be perfected. They’re careful not to oversell, nor to understate the magnitude of their product. They’re seeking $300,000 for a 10% stake in their business. The pair is from Riverdale, Utah, and their company is InstaFire. The sharks make the requisite “oohs” and “ahs,” and settle in for what is sure to be an entertaining pitch. Frank and Konel stride confidently through the tank’s double doors – Frank carrying their miracle fire-starter on a serving tray in front of him, and Konel dressed head to toe in fringed leather, complete with suede gloves and a hat that looks like something out of Indiana Jones. InstaFire: A Quick RecapĪt first glance, this inventive duo seems to be selling either high-octane birthday candles or leather apparel. Their presentation – equal parts science fair, magic show, and survivalist training camp – dazzled the sharks and earned them the deal of a lifetime (more on that later). They made a spectacular entrance at the top of Season 7, Episode 19, and set the shark tank ablaze with their water-repellent, instant firestarter. Sharks Who Took the Bait: Mark and Loriįrank Weston and Konel Banner were life-long outdoorsmen who developed a revolutionary product through a combination of hard work, good luck, and extensive experience working with fire.Product: Water-repellent, instant fire-starter.
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